HumanMarq
A proprietary AI-detection rating system protecting human-created comic art.
Raremarq's response to generative AI entering the collectibles market.
When AI Blurs the Line, Trust Erodes
As generative AI tools improved, collectors could no longer visually distinguish between:
This created three major risks:
Devaluation
Original comic art losing value
Trust Erosion
Buyer confidence declining
Reputation Risk
Platform credibility at stake
In a market built on provenance and scarcity, uncertainty is dangerous.
Make Authenticity Visible
Instead of quietly moderating AI content behind the scenes, we made authenticity visible.
HumanMarq introduced:
Turning Detection Into Trust
The Score System
HumanMarq ranges across a spectrum:
Fully Human-Created
95-100% Human-Likelihood
Human-Assisted
70-94% Human-Likelihood
AI-Assisted
40-69% Human-Likelihood
Predominantly AI-Generated
0-39% Human-Likelihood
A spectrum builds credibility instead of binary labeling — it acknowledges nuance while maintaining clear standards.
Score Visualization
Design decisions focused on clarity and trust:
Iconography & States
A complete system was built to support various states:
Product + Policy Working Together
HumanMarq wasn't just UI.
It required:
Protecting the Category We Serve
HumanMarq positioned Raremarq strategically in the market:
Category defense, not just feature launch.
What Success Looked Like
Clearer Buyer Confidence Signals
Buyers could make informed decisions with visible authenticity scores
Reduced AI-Related Disputes
Transparent scoring reduced confusion and conflict
Strong Creator Alignment
Artists appreciated the platform's commitment to protecting human work
Elevated Platform Integrity
Raremarq positioned as a trusted, quality-focused marketplace